Soccajoeys is one of Australia’s leading children’s sports education programs, focusing on developing soccer skills, coordination, and teamwork in a fun, inclusive environment. Designed for children between the ages of two and twelve, the program promotes fitness, confidence, and social interaction through structured and enjoyable soccer sessions. For entrepreneurs who love sports, fitness, and working with children, starting a Soccajoeys franchise offers a rewarding opportunity to combine passion with business ownership. Understanding the investment, training, and potential that comes with the brand is essential before taking the next step toward becoming a franchisee.
The Soccajoeys Business Model
The Soccajoeys franchise model is built around community engagement and active learning. Each franchise delivers programs in local community centres, schools, and indoor venues, making it a flexible and mobile business with relatively low overheads compared to traditional retail or service-based franchises. The business operates on structured soccer sessions that are both educational and entertaining, designed by professionals who understand child development and sports education.
One of the key benefits of the Soccajoeys business model is its ability to attract a loyal customer base. Parents value the safe, supportive, and development-focused environment that the brand provides. Classes run throughout the year, ensuring consistent income and the opportunity to expand by adding more venues or increasing the number of enrolled children. Franchisees are given the tools and systems to manage bookings, payments, and marketing, allowing them to focus on delivering high-quality sessions and growing their local presence.
Investment and Franchise Costs
Starting a Soccajoeys franchise in Australia is a relatively affordable way to enter the sports and fitness education industry. The initial franchise fee starts from $27,000 AUD + GST, which includes access to the brand’s systems, training, and exclusive territory rights. This investment covers everything needed to begin operating, such as program materials, marketing support, and business setup assistance.
The total cost of starting a Soccajoeys franchise will depend on factors such as the size of the chosen territory, venue rental arrangements, and any additional marketing or staffing requirements. Compared to other franchise opportunities that require physical premises or large fit-outs, Soccajoeys operates with a mobile model, keeping operational expenses low and profitability achievable within a shorter timeframe.
Franchisees can run the business full-time or part-time, providing flexibility to adapt to personal circumstances. This makes it an appealing opportunity for parents, coaches, educators, or anyone passionate about children’s development and sport.
Training and Ongoing Support
Soccajoeys provides comprehensive training and continuous support to help new franchisees succeed. Training covers all aspects of the business, including class management, coaching techniques, child engagement, and marketing strategies. This ensures that franchisees, even those without prior coaching experience, can confidently deliver sessions that meet the brand’s high standards.
Ongoing support is a major part of the Soccajoeys franchise system. The head office provides guidance with operational systems, online management tools, and regular program updates. Marketing materials and digital campaigns are supplied to help franchisees attract new customers and build their presence within their territory. With structured programs and proven business systems, franchisees can focus on growing participation and nurturing their community relationships.
Market Demand and Growth Potential
Australia has a strong sporting culture, and soccer remains one of the most popular sports among children. Parents are increasingly seeking structured, developmental programs that promote both physical activity and social skills. Soccajoeys caters to this demand with its well-established reputation and consistent quality of programs.
The franchise model allows for scalability — as demand grows, franchisees can expand by adding new class locations, hiring coaches, and increasing enrolment capacity. The low fixed costs and steady customer base make it a viable long-term business, especially for those who enjoy working directly with children and families.
Summary
Starting a Soccajoeys franchise in Australia offers an excellent opportunity to enter the children’s sports education industry with a trusted and proven brand. With an initial franchise fee starting from $27,000 AUD + GST, franchisees can operate a flexible and rewarding business that encourages healthy lifestyles and builds confidence in young players.
Soccajoeys provides all the tools, training, and support necessary to run a successful business while making a meaningful impact in local communities. For individuals who love soccer, enjoy teaching, and are motivated to inspire the next generation of young athletes, a Soccajoeys franchise is an exciting pathway to personal and professional fulfilment in Australia’s growing sports education market.
