Joy In Movement is an Australian fitness and wellbeing franchise that focuses on inclusive, community-driven movement programs. The brand is designed to support people of all ages and abilities through structured classes that promote physical health, confidence, and overall wellbeing. Unlike traditional gyms, Joy In Movement centres on functional movement, guided programs, and a welcoming environment. For entrepreneurs interested in the health and fitness sector, understanding the start-up costs is a key step before committing to this franchise opportunity.
Overview of the Joy In Movement Franchise Concept
Joy In Movement operates with a strong emphasis on accessibility and positive experiences rather than high-intensity or competitive fitness models. Franchise locations typically offer group movement sessions, guided programs, and supportive coaching in a safe and inclusive setting.
The business model is designed to be scalable and community-focused, making it appealing to franchisees who want to operate a purpose-driven business. Locations are often set up in studio-style spaces rather than large gym facilities, which helps keep overheads and complexity lower than many traditional fitness franchises.
Joy In Movement Franchise Cost in Australia
A new Joy In Movement franchise location typically ranges from an initial franchise investment of $125,000 to $175,000 AUD plus GST. This investment range reflects the total estimated cost to launch a fully operational franchise that meets the brand’s standards and requirements.
The final cost depends on several factors, including the size of the studio, the condition of the premises, and the level of fit-out required. Smaller or already suitable spaces may sit closer to the lower end of the range, while larger studios or locations requiring more extensive modifications may be closer to the higher end.
What the Initial Franchise Investment Covers
The initial franchise investment generally includes the franchise fee, which provides the right to operate under the Joy In Movement brand and access its systems, training, and intellectual property. Fit-out costs form a key part of the investment and typically include flooring, mirrors, storage, lighting, and branding elements.
Additional costs often cover equipment needed for movement sessions, such as mats, props, and functional training tools. Technology systems, scheduling software, and point-of-sale solutions may also be included. Pre-opening expenses such as initial marketing, signage, and business setup costs are typically part of the overall investment.
Factors That Influence Total Start-Up Costs
Several variables can affect where a Joy In Movement franchise falls within the $125,000 to $175,000 AUD plus GST range. Location is a major factor, as rental rates and fit-out costs can vary significantly between metropolitan and regional areas.
Studio size also plays a role, with larger spaces requiring higher fit-out and equipment costs. Local council requirements, building compliance standards, and landlord conditions can further influence the final investment amount.
Training and Franchise Support
Joy In Movement provides training and support to help franchisees deliver consistent, high-quality programs. Training typically covers coaching methods, program delivery, business operations, and customer engagement. This ensures franchise owners are well prepared to run their studio from day one.
Ongoing support may include operational guidance, marketing resources, and continued professional development to help franchisees grow their local member base.
Summary
Starting a Joy In Movement franchise in Australia offers a relatively accessible entry point into the fitness and wellbeing industry. A new Joy In Movement franchise location typically ranges from an initial franchise investment of $125,000 to $175,000 AUD plus GST, depending on factors such as location, studio size, and fit-out requirements. For entrepreneurs seeking a community-focused, purpose-driven business, Joy In Movement presents a compelling and lower-cost franchise opportunity in the Australian market.
