Baskin Robbins is one of the world’s most iconic ice cream brands, loved for its wide variety of flavours, colourful stores, and fun, family-friendly atmosphere. In Australia, Baskin Robbins has become a go-to destination for ice cream lovers looking to enjoy classic favourites and seasonal treats alike. With decades of brand history and strong international recognition, it’s no surprise that many aspiring entrepreneurs are drawn to the idea of owning a Baskin Robbins franchise.
For those looking to step into the dessert and quick-service industry, Baskin Robbins offers an appealing business model backed by global experience and strong local support. The franchise investment ranges from $350,000 to $420,000 AUD, depending on the location, store type, and setup requirements.
The Baskin Robbins Brand
Founded with the idea of offering “31 flavours” — one for every day of the month — Baskin Robbins has since expanded its range to include hundreds of different flavours around the world. The brand has become synonymous with quality ice cream, fun experiences, and creative desserts that appeal to customers of all ages.
In Australia, Baskin Robbins operates across shopping centres, entertainment precincts, and busy retail hubs. Each store combines the excitement of indulgence with a vibrant and welcoming design. The brand’s popularity continues to grow thanks to its wide flavour selection, innovative ice cream cakes, and seasonal promotions that keep customers coming back.
Baskin Robbins’ focus on quality ingredients and friendly service has helped it maintain a strong reputation in a competitive dessert market. For franchise owners, this established brand recognition provides a solid foundation for business success.
The Franchise Investment
Becoming a Baskin Robbins franchise owner means joining a globally recognised network with a strong support system. The franchise investment ranges from $350,000 to $420,000 AUD, depending on several key factors such as store size, layout, and location.
Stores located in high-traffic areas, such as shopping malls or city centres, tend to require a larger investment due to higher fit-out and leasing costs. Smaller or kiosk-style setups in regional areas may fall closer to the lower end of the range.
This investment generally covers the initial costs of equipment, shop design, training, and store fit-out, allowing franchisees to launch with a fully branded and ready-to-operate store.
Franchisees benefit from joining a brand with decades of operational experience and proven business systems. Baskin Robbins’ global reputation and well-established marketing campaigns give new stores an immediate advantage in attracting customers.
Training and Support
One of the greatest advantages of joining Baskin Robbins is the comprehensive training and ongoing support that comes with the franchise. New owners are provided with detailed guidance before, during, and after their store launch.
Training covers every aspect of the business, including operations, customer service, product preparation, and team management. Franchisees also receive assistance in marketing and local promotions, ensuring that each store can connect effectively with its community.
Once the store is open, support continues through regular visits, performance reviews, and access to the brand’s national advertising and promotional programs. Baskin Robbins’ team is dedicated to helping each franchisee succeed while maintaining the consistency and quality that customers expect.
This ongoing partnership allows franchise owners to focus on growing their business and delivering great experiences for their customers.
Why Choose Baskin Robbins
Baskin Robbins is more than just an ice cream brand — it’s a household name that represents fun, indulgence, and celebration. Its established brand recognition, combined with a simple operating model, makes it a great fit for franchisees who want to join a well-supported and customer-loved business.
The company’s broad product range — from classic scoops to ice cream cakes and drinks — appeals to a wide audience and provides opportunities for year-round sales. Whether it’s summer or winter, customers continue to visit Baskin Robbins for its wide selection of sweet treats.
For entrepreneurs who value strong branding, comprehensive support, and an established customer base, Baskin Robbins presents an attractive business opportunity within the competitive dessert industry.
Summary
Starting a Baskin Robbins franchise in Australia offers an exciting chance to join a globally recognised brand that continues to thrive in the local market. With a franchise investment ranging from $350,000 to $420,000 AUD, new owners can tap into a well-established system that combines proven success with strong franchisee support.
The brand’s focus on quality, customer satisfaction, and innovation ensures that Baskin Robbins remains a favourite among Australians of all ages. For business-minded individuals passionate about food, hospitality, and creating memorable experiences, owning a Baskin Robbins franchise offers both a fun and rewarding path to success.
