Ben & Jerry’s is one of the most iconic ice cream brands in the world, celebrated for its creative flavours, rich texture, and fun, socially conscious personality. Originating in the United States, the brand has become a global favourite, and its expansion into Australia has brought its distinctive ice cream experience to fans across the country. Known for its strong ethical values, high-quality ingredients, and playful branding, Ben & Jerry’s appeals to customers of all ages. For entrepreneurs passionate about food and community, owning a Ben & Jerry’s franchise in Australia can be a rewarding opportunity. Before diving in, it’s important to understand the financial requirements and responsibilities that come with becoming part of this well-loved brand.
The Ben & Jerry’s Brand
Ben & Jerry’s has built its reputation on more than just ice cream—it’s a brand that stands for quality, creativity, and social responsibility. The company is widely known for using fair-trade ingredients, supporting sustainable practices, and promoting social causes. Each store aims to provide customers with a joyful experience while reflecting the brand’s commitment to doing good in the world.
In Australia, Ben & Jerry’s operates in high-traffic areas such as shopping centres, entertainment districts, and popular tourist destinations. Its stores, known as Scoop Shops, are designed to be vibrant, welcoming, and community-oriented spaces. Each location serves a wide range of flavours, sundaes, shakes, and desserts, often tailored to local tastes while maintaining the global brand’s signature style.
This strong brand identity gives franchisees the advantage of joining a company with a loyal customer base and a powerful international reputation.
The Cost of a Ben & Jerry’s Franchise
Starting a Ben & Jerry’s franchise in Australia requires a moderate investment compared to some other food and beverage franchises. The franchise investment typically ranges from $250,000 to $500,000 AUD + GST. This amount includes the initial franchise fee, store fit-out, equipment, signage, training, and initial stock.
The total investment depends on various factors, including the store’s size, location, and layout. Shops in major shopping centres or busy tourist areas may have higher setup costs due to rental and construction requirements. Smaller or kiosk-style stores generally require less investment.
Ben & Jerry’s works closely with new franchisees to identify suitable sites and support them through every stage of the setup process. The brand focuses on ensuring that each store is strategically located to attract steady customer traffic and reflect the fun, community-oriented spirit that defines Ben & Jerry’s.
Training and Support for Franchisees
Ben & Jerry’s provides comprehensive training for all new franchise owners, ensuring they understand every aspect of operating a Scoop Shop. Training covers store operations, product preparation, staff management, and customer service, as well as guidance on maintaining the brand’s high standards. Even franchisees with no prior experience in hospitality or retail can confidently manage their business after completing the program.
Once the store is open, franchisees continue to receive ongoing support from the brand’s Australian management team. This includes assistance with marketing campaigns, operational advice, and product updates. Ben & Jerry’s also runs national and local marketing initiatives to drive customer awareness and maintain excitement about its range of products.
The company’s commitment to ethical business practices and sustainability also extends to its franchisees. They are encouraged to engage with their communities, participate in charitable initiatives, and uphold the brand’s social mission.
The Benefits of Owning a Ben & Jerry’s Franchise
Owning a Ben & Jerry’s franchise offers both financial and personal rewards. The brand’s global recognition and strong customer loyalty mean franchisees benefit from instant brand credibility and consistent demand. With ice cream remaining a favourite treat year-round, there is steady potential for revenue across different seasons.
Additionally, being part of Ben & Jerry’s allows franchisees to align with a company that values social impact as much as profit. Many franchisees find this aspect particularly fulfilling, as it allows them to combine business ownership with positive community involvement.
Franchisees also benefit from the brand’s innovation. Ben & Jerry’s is constantly introducing new flavours and limited-edition products, keeping customers engaged and excited to return.
Summary
Starting a Ben & Jerry’s franchise in Australia offers entrepreneurs the chance to join a globally loved brand that combines great taste with a strong sense of purpose. The franchise investment typically ranges from $250,000 to $500,000 AUD + GST, depending on store size and location. In return, franchisees gain access to comprehensive training, ongoing operational support, and the power of one of the most recognised names in the ice cream industry. For those who value quality, community, and creativity, a Ben & Jerry’s franchise provides a fun and rewarding opportunity to build a business that truly stands out in the Australian dessert market.
