Brodies Chicken & Burgers is a fast-growing quick service restaurant brand in Australia, known for its flame-grilled chicken, gourmet burgers, and modern casual dining experience. The brand has gained strong recognition for its bold flavours, contemporary store designs, and appeal to a broad customer base. As Brodies continues to expand its footprint across Australia, many entrepreneurs are exploring the opportunity to join the brand through franchising. Understanding the costs involved is a key step in deciding whether a Brodies Chicken & Burgers franchise is the right investment.
Overview of the Brodies Chicken & Burgers Franchise Concept
Brodies Chicken & Burgers operates in the competitive quick service restaurant sector, offering a menu focused on grilled chicken, burgers, wraps, and sides. The concept combines fast service with high-quality ingredients, making it suitable for dine-in, takeaway, and delivery channels. Brodies stores are typically designed to be visually striking and operationally efficient, supporting strong customer flow throughout the day.
The brand’s flexible store formats allow it to operate in a range of locations, including suburban high streets, shopping centres, and urban precincts.
Franchise Investment Costs Explained
Starting a Brodies Chicken & Burgers franchise in Australia requires a significant financial commitment. The franchise investment typically ranges from $455,750 to $998,640 AUD plus GST. This investment range reflects the cost of establishing a fully operational restaurant and can vary widely depending on several factors such as location size and cost as well as area demographic.
This investment generally covers expenses such as the franchise fee, store design and fit-out, kitchen equipment, signage, furniture, and initial setup costs required to open the restaurant to the public.
Factors That Influence the Total Investment
One of the main factors influencing the final investment cost is the size of the restaurant. Larger locations with dine-in seating typically require higher build-out and equipment costs than smaller takeaway-focused stores. The condition of the premises before fit-out can also impact costs, particularly if extensive construction or compliance work is required.
Location plays a critical role as well. High-profile sites in busy commercial areas or premium shopping precincts may attract higher leasing and development costs. Additionally, local demographics can influence store design, seating capacity, and operational requirements, all of which affect overall investment levels.
Additional Financial Considerations
In addition to the upfront franchise investment, franchisees should plan for ongoing operational expenses. These include rent, staff wages, utilities, food supply, marketing contributions, and routine maintenance. Sufficient working capital is essential, especially during the early stages of operation, to support cash flow as the business builds its customer base.
Strong management, cost control, and customer service are key drivers of long-term success in the quick service restaurant sector.
Why Brodies Appeals to Franchise Investors
Brodies Chicken & Burgers appeals to investors because of its strong brand positioning, modern menu, and growing customer demand. The brand’s focus on quality, consistency, and adaptability to delivery platforms makes it well-suited to current dining trends.
Franchisees benefit from operating under an established system with training, operational support, and brand recognition, reducing some of the challenges of launching a new restaurant concept independently.
Summary
Starting a Brodies Chicken & Burgers franchise in Australia represents an opportunity to invest in a modern and expanding quick service restaurant brand. The franchise investment typically ranges from $455,750 to $998,640 AUD plus GST, with costs varying depending on factors such as location size, site costs, and area demographics. For entrepreneurs with the required capital and a passion for food service, a Brodies Chicken & Burgers franchise can be a compelling business opportunity.
