Burger Urge has become one of Australia’s most popular gourmet burger chains, known for its bold flavours, high-quality ingredients, and fun, edgy personality. Since its beginnings, the brand has grown steadily across the country, offering customers a premium burger experience that stands out from traditional fast-food options. Its focus on handcrafted burgers, locally sourced ingredients, and creative menu options has made it a favourite among burger lovers nationwide.
For entrepreneurs interested in joining the fast-growing gourmet burger industry, Burger Urge presents a strong franchise opportunity. The investment ranges from $600,000 to $1,200,000 AUD, depending on factors such as restaurant size, fit-out costs, and location. This range covers the setup and operational costs associated with opening a store under one of Australia’s most distinctive burger brands.
The Burger Urge Brand
Burger Urge is more than just a burger restaurant — it’s a lifestyle brand built around great food, unique design, and personality. Each store is designed to reflect a laid-back, urban vibe, featuring modern interiors, creative branding, and a welcoming atmosphere. The brand’s commitment to authenticity and quality has helped it earn a loyal following and maintain steady growth across Australia.
The menu is packed with a mix of classic and innovative burger creations, catering to a wide range of tastes. From traditional beef and chicken burgers to vegetarian and vegan options, Burger Urge ensures every customer can find something they love. The company’s emphasis on fresh, locally sourced ingredients adds to its appeal, helping it compete in Australia’s increasingly health-conscious market.
Burger Urge also prides itself on being socially conscious, with a focus on sustainability and community involvement. This approach resonates strongly with modern consumers who value transparency and responsibility in the brands they support.
The Franchise Investment
Becoming a Burger Urge franchisee requires a significant investment and a passion for hospitality. The investment ranges from $600,000 to $1,200,000 AUD, depending on the store’s location, size, and layout. This investment generally includes franchise fees, restaurant fit-out, kitchen equipment, initial stock, and working capital.
The exact cost will vary based on the location chosen. High-traffic areas such as shopping centres, city hubs, or large suburban precincts often require larger investments due to higher rent and construction expenses. Smaller or regional stores may have lower costs while still benefiting from the brand’s strong marketing presence and operational support.
Burger Urge provides franchisees with a turnkey business model that simplifies the setup process. The company assists in everything from site selection and design to staff training and pre-opening marketing, helping franchise owners start strong from day one.
Training and Ongoing Support
Burger Urge takes pride in supporting its franchisees every step of the way. The company provides a comprehensive training program designed to equip new owners and their teams with the knowledge and skills needed to run a successful store. This includes guidance on food preparation, operations, customer service, marketing, and financial management.
Once the restaurant is open, Burger Urge continues to offer ongoing support. Franchisees benefit from national marketing campaigns, new product launches, and system improvements that help maintain consistency and drive customer traffic. Regular communication between franchise owners and the corporate team ensures that every store operates to the brand’s high standards while also adapting to local market needs.
Franchise owners are also encouraged to bring their own passion and personality to the business, helping to create a strong community connection and loyal customer base.
Why Choose Burger Urge?
The gourmet burger market in Australia continues to thrive, and Burger Urge has positioned itself as a leader within this space. The brand offers a strong mix of quality, creativity, and customer engagement that gives it a competitive edge over both local and international chains.
For investors, Burger Urge provides an appealing balance between independence and support. As a franchisee, you own and operate your business while receiving ongoing assistance from a company with proven success. The brand’s focus on innovation, fresh ingredients, and bold marketing ensures it remains relevant in an evolving food landscape.
Burger Urge’s business model also emphasises efficiency and profitability. With streamlined systems, strong supplier relationships, and a loyal customer base, franchise owners can build a rewarding business that combines financial potential with personal fulfilment.
Summary
Starting a Burger Urge franchise in Australia offers an exciting opportunity to join one of the country’s most dynamic and creative burger brands. The investment ranges from $600,000 to $1,200,000 AUD, depending on the location and size of the restaurant. With its established reputation, strong support network, and proven business model, Burger Urge provides franchisees with the tools and guidance needed for long-term success.
For those with a passion for great food, customer service, and business ownership, Burger Urge represents a modern and profitable path in Australia’s booming gourmet burger market.
