For individuals passionate about the automotive industry, joining a trusted and recognised brand can be the perfect pathway to business ownership. One such brand is Midas, a name synonymous with quality car servicing, repair, and maintenance. Established as a global leader in automotive care, Midas has a long history of providing exceptional customer service and reliable mechanical solutions. In Australia, Midas offers entrepreneurs the opportunity to become part of this established network through its franchise system.
If you’re considering investing in a Midas franchise, understanding the costs involved and the benefits offered is essential. The investment ranges from $120,000 to $220,000 AUD, depending on factors such as the workshop size, location, and the condition of the premises.
About Midas
Midas is one of the most recognised names in the automotive service industry, known for its professional approach and commitment to keeping vehicles in peak condition. Since expanding into the Australian market, Midas has built a strong reputation for offering a full range of car care services including general maintenance, mechanical repairs, tyre replacement, and logbook servicing.
Franchisees who join the Midas network benefit from the brand’s established credibility and customer trust. Midas operates on a franchise model that supports local business owners in delivering consistent quality and reliability across all its service centres. Customers recognise the brand’s distinctive gold logo and associate it with expert care, giving franchisees a strong foundation to grow their business.
Franchise Investment
Starting a Midas franchise in Australia requires an investment that ranges from $120,000 to $220,000 AUD, depending on your chosen location, workshop setup, and business size. This cost covers key elements such as the fit-out of the premises, signage, equipment, and initial training.
The lower end of the investment range typically applies to smaller or existing workshop conversions, while the higher end may apply to brand new locations or larger facilities in high-demand areas. As part of the franchise package, Midas provides a detailed setup plan and support to ensure every new business meets the company’s standards in both branding and operations.
In addition to the initial investment, franchisees should consider ongoing operational expenses, including staffing, supplies, rent, and marketing. However, Midas’ established supplier relationships and bulk purchasing power help franchisees manage these costs effectively. The brand also offers financing assistance and guidance for those who may need help structuring their investment.
Training and Support
Midas places a strong emphasis on training and ongoing support to help franchisees succeed. New owners undergo an extensive induction program covering all aspects of running an automotive service centre. This includes technical training, customer service, business management, and compliance with safety standards.
The company also provides ongoing marketing and operational support to help franchisees grow their customer base and maintain consistent quality. Midas’ national marketing campaigns enhance brand visibility, while local area promotions help drive traffic to individual workshops. The franchisor also assists with business performance monitoring, ensuring each franchisee has access to the tools and data needed to optimise operations.
Moreover, Midas prides itself on fostering a community among franchisees. Regular meetings, training updates, and industry insights are shared to help each location perform at its best. This network support means franchisees are never operating in isolation but rather as part of a trusted and experienced system.
Why Choose Midas
Choosing to open a Midas franchise offers more than just a business opportunity — it’s an entry into a respected brand with decades of experience in the automotive sector. Midas provides a proven business model, allowing franchisees to focus on growth and customer satisfaction rather than building systems from scratch.
The automotive service industry remains resilient and continues to experience consistent demand across Australia. With vehicles being an essential part of everyday life, there’s always a need for professional maintenance and repair services. This ongoing demand, combined with Midas’ strong brand presence, gives franchise owners a reliable foundation for long-term success.
Franchisees also benefit from the flexibility of running a hands-on business with the backing of a national organisation. Whether you have previous automotive experience or are simply passionate about business ownership, Midas provides the framework and guidance to thrive.
Summary
Starting a Midas franchise in Australia is an appealing choice for entrepreneurs who want to combine business ownership with a trusted name in the automotive industry. The investment ranges from $120,000 to $220,000 AUD, depending on your workshop’s size, location, and specific setup needs.
With its established reputation, comprehensive training programs, and strong support network, Midas provides franchisees with the tools and confidence to succeed. For those ready to join a respected brand and play a vital role in keeping Australia’s vehicles running smoothly, the Midas franchise presents an excellent opportunity to drive your business ambitions forward.
