Motto Motto has become one of Australia’s most exciting Japanese casual dining concepts, offering a fresh and modern approach to Japanese cuisine. With its stylish restaurants, innovative menu, and focus on premium quality ingredients, Motto Motto has successfully captured the hearts of food lovers across the country.
For entrepreneurs who are passionate about hospitality and interested in investing in a modern, fast-casual dining brand, a Motto Motto franchise can be an appealing business opportunity. The brand combines traditional Japanese flavors with a contemporary Australian dining experience, creating a unique offering in the restaurant industry. To open a Motto Motto franchise in Australia, the investment starts from $500,000 AUD and up depending on your franchise location and restaurant size.
About Motto Motto
Motto Motto, which translates to “more more” in Japanese, is built on the philosophy of providing customers with more quality, more freshness, and more value. The brand was created as a premium fast-casual Japanese restaurant, offering diners a high-quality meal in a relaxed and stylish environment.
Its menu features a range of traditional and contemporary Japanese dishes, including rice bowls, ramen, curries, and sushi rolls — all made using fresh and locally sourced ingredients. The focus on craftsmanship, presentation, and authentic flavors has positioned Motto Motto as a standout brand in Australia’s competitive dining market.
Every Motto Motto restaurant is designed to deliver a memorable dining experience, with interiors that blend modern Japanese aesthetics with a warm and welcoming feel. The brand’s commitment to innovation and customer satisfaction has helped it expand across multiple locations, making it a recognizable name for those who appreciate good food served fast.
The Investment Required
Starting a Motto Motto franchise requires a substantial financial commitment that reflects the brand’s premium standards and strong positioning in the dining market. The investment starts from $500,000 AUD and up depending on your franchise location and restaurant size.
This amount typically includes expenses such as franchise fees, restaurant fit-out, equipment, signage, and initial stock. The total cost can vary significantly depending on factors like the size of the restaurant, the type of site chosen (for example, shopping centre or high-street location), and the market conditions in your chosen territory.
Franchisees benefit from Motto Motto’s proven systems, established brand reputation, and high customer demand for Japanese cuisine. The company provides comprehensive support to help new owners set up and operate their restaurants efficiently, ensuring brand consistency and customer satisfaction across all outlets.
Training and Support
One of the biggest advantages of joining the Motto Motto network is the extensive training and support provided to franchisees. Before opening a restaurant, franchise owners and their key staff undergo a detailed training program covering everything from kitchen operations and customer service to business management and marketing.
This training ensures that franchisees understand how to uphold the brand’s high-quality standards and deliver the same exceptional experience that Motto Motto customers expect. The franchisor also provides ongoing support in areas such as operations, product development, and marketing to help franchisees maintain strong performance after launch.
From site selection and restaurant design to opening day and beyond, Motto Motto’s support system is designed to give franchisees confidence and guidance every step of the way.
Why Invest in a Motto Motto Franchise
Motto Motto stands out in the Australian restaurant industry because it bridges the gap between fast food and fine dining. The brand offers the efficiency of quick service with the sophistication and quality of an upmarket restaurant. This combination appeals to a wide customer base — from students and professionals to families seeking a high-quality meal in a relaxed setting.
Investing in a Motto Motto franchise means becoming part of a growing brand that focuses on quality, innovation, and customer satisfaction. The brand’s strong market presence, recognizable identity, and loyal customer base provide a solid foundation for franchise success.
Additionally, Japanese cuisine continues to grow in popularity across Australia, driven by increasing demand for healthy, fresh, and flavorful dining options. This makes Motto Motto an attractive business opportunity for investors who want to be part of a thriving market with long-term potential.
Summary
Opening a Motto Motto franchise in Australia presents an exciting opportunity for entrepreneurs looking to enter the fast-casual dining space with a brand that’s both modern and authentic. With its focus on premium ingredients, stylish presentation, and efficient service, Motto Motto continues to set the standard for Japanese dining experiences in Australia.
To get started, the investment starts from $500,000 AUD and up depending on your franchise location and restaurant size. This investment includes comprehensive training, operational support, and access to a proven business model that has already achieved success in multiple markets.
For those who have a passion for great food and a desire to operate a sophisticated yet approachable restaurant, a Motto Motto franchise offers the chance to build a rewarding business under one of Australia’s most distinctive Japanese dining brands.
