The fitness industry in Australia continues to expand, and a growing number of parents are seeking safe, engaging, and educational environments where their children can stay active and healthy. MyFirstGym has positioned itself as one of the most innovative brands in this space, offering fitness programs specifically designed for kids. With an emphasis on fun, development, and physical literacy, the brand provides a rewarding opportunity for entrepreneurs who are passionate about both fitness and helping young people thrive.
Starting a MyFirstGym franchise allows investors to become part of a movement that focuses on improving the health and well-being of Australian children. To start a franchise, new franchisees should have $250,000 AUD minimum at their disposal, which covers the setup and operational costs associated with launching a fully equipped kids’ fitness centre.
About MyFirstGym
MyFirstGym is a child-focused fitness franchise that provides structured physical activities, classes, and programs designed for children aged from as young as seven months up to teenagers. The programs are tailored to support children’s development in strength, coordination, balance, and confidence.
Unlike traditional gyms, MyFirstGym centres are created specifically for kids. The environment is bright, fun, and safe, with age-appropriate equipment and programs that keep children engaged while encouraging lifelong habits of physical activity. The company’s approach combines fitness, play, and education, offering activities that range from gymnastics and martial arts to dance and strength training.
The business model is built around providing value to families. Parents are drawn to the structure and variety of the programs, while franchise owners benefit from a strong customer retention base as children often attend classes year-round. This makes the model not only meaningful but also potentially profitable.
The Franchise Investment
Starting a MyFirstGym franchise in Australia requires that franchisees have a minimum of $250,000 AUD at their disposal. This investment covers essential startup costs such as franchise fees, equipment purchases, training, marketing, and leasehold improvements for the gym facility.
Each MyFirstGym location is designed with a specific layout to ensure an engaging and safe space for children. The equipment, flooring, and design elements are carefully chosen to meet brand standards. While the investment may vary depending on location, size, and fit-out needs, the minimum capital requirement ensures that new franchise owners have the financial foundation necessary to open and sustain the business successfully.
This investment not only provides access to a recognized brand but also includes comprehensive support from the franchisor in areas such as site selection, design, and business operations. Franchisees receive assistance throughout the process of establishing their business, ensuring they start with the best possible foundation.
Training and Support
MyFirstGym places great importance on the training and support it provides to its franchisees. From the very beginning, new owners receive detailed guidance on every aspect of running their gym. This includes staff recruitment, program delivery, member engagement, and financial management.
Before launching, franchisees participate in training programs that cover operational procedures, customer service standards, and marketing strategies. This ensures that every MyFirstGym location delivers the same high-quality experience for children and families across Australia.
The support doesn’t stop after opening day. Franchisees continue to receive operational advice, marketing materials, and updates on new programs or services. Regular communication with the franchisor helps ensure each location maintains consistency and remains aligned with the brand’s values and goals.
Why Choose a MyFirstGym Franchise
Investing in a MyFirstGym franchise offers the chance to combine business ownership with a meaningful purpose — improving the physical and emotional well-being of children. The brand stands out in the franchise industry for its unique positioning within the children’s fitness market, a space that continues to show strong growth potential.
With rising awareness about childhood fitness and health, more parents are seeking structured programs for their kids. MyFirstGym’s proven model, modern facilities, and focus on fun give it a distinct advantage. For franchisees, this means the potential to run a profitable business that makes a real difference in their community.
The company also provides franchise owners with marketing support and tools to help build membership bases quickly. Whether located in metropolitan areas or regional communities, MyFirstGym centres attract families who value quality programs and a positive environment for their children.
Summary
Starting a MyFirstGym franchise in Australia is an exciting opportunity for those who are passionate about fitness, children, and community development. With a focus on creating fun and educational exercise programs for kids, the brand has built a strong reputation for its innovative approach to children’s health and activity.
To get started, new franchisees should have a minimum of $250,000 AUD at their disposal, which provides the foundation to open a fully equipped and professionally supported gym. The franchise combines meaningful work with a strong business model, offering investors the chance to make a positive impact while building a rewarding and sustainable business. For those seeking a franchise that blends purpose with profitability, MyFirstGym offers an inspiring pathway into the children’s fitness industry in Australia.
