Plus Fitness has established itself as one of Australia’s leading 24-hour gym brands, known for its convenient access, affordable memberships, and supportive community atmosphere. With the growing focus on health and fitness across the country, the brand has successfully expanded into hundreds of locations, offering people a flexible way to stay active.
For entrepreneurs interested in owning a business within the fitness industry, Plus Fitness provides an attractive opportunity. It combines a strong, well-recognised brand with a proven business model designed to help franchise owners succeed. The franchise investment ranges from $350,000 to $550,000 AUD, depending on factors such as the gym’s location, size, and setup requirements.
The Plus Fitness Concept
Plus Fitness has built its reputation on offering members 24/7 access to modern fitness facilities at affordable prices. This model appeals to a wide audience, from early risers and shift workers to anyone who values the flexibility of being able to exercise at any time.
Each Plus Fitness club provides a welcoming environment equipped with high-quality machines, free weights, and functional training areas. The brand’s approach is centred around accessibility, convenience, and community — ensuring members feel comfortable and supported as they work towards their fitness goals.
What sets Plus Fitness apart is its straightforward business structure and member-first focus. By eliminating unnecessary frills and focusing on what matters most — quality equipment, a great atmosphere, and reliable support — the brand has created a loyal customer base and a strong reputation across Australia.
The Franchise Investment
Starting a Plus Fitness franchise requires a franchise investment ranging from $350,000 to $550,000 AUD, depending on several key factors. The total cost typically covers expenses such as leasing or purchasing a site, designing and fitting out the gym, and equipping it with professional-grade fitness equipment. It also includes the franchise fee, which grants the right to operate under the Plus Fitness brand and gain access to its business systems and support network.
The investment amount can vary based on the location and size of the facility. For example, opening a gym in a major city may require a higher investment due to property and setup costs, while regional or suburban areas may offer lower entry costs. Despite these variations, the investment provides the opportunity to join a well-established fitness brand with a solid operational foundation.
In addition to the initial setup, franchisees benefit from ongoing marketing, operational guidance, and access to brand partnerships that help attract and retain members. This combination of strong brand recognition and proven systems gives franchise owners the confidence to grow their business successfully.
Training and Support
One of the key strengths of the Plus Fitness franchise model is the comprehensive support provided to all franchisees. New owners receive full training before opening their gym, covering all aspects of running the business, including operations, membership management, marketing, and customer service.
The company’s support team assists with site selection, gym design, and fit-out, ensuring each location meets brand standards while maximising space and efficiency. Franchisees also receive continued guidance after opening, including marketing assistance, business reviews, and access to a network of experienced operators.
This support structure is designed to make franchise ownership as smooth as possible, even for those with limited experience in the fitness industry. Plus Fitness provides franchisees with the tools and resources they need to manage day-to-day operations while focusing on building strong relationships with members and the local community.
Why Invest in Plus Fitness?
The fitness industry in Australia continues to grow as more people prioritise their health and well-being. Plus Fitness sits in a strong position within this market, offering a business model that combines convenience, affordability, and community engagement.
Investing in a Plus Fitness franchise allows entrepreneurs to be part of a well-recognised brand with an established reputation for quality and reliability. The brand’s 24-hour access model and affordable membership plans have made it appealing to a broad audience, helping franchisees maintain consistent membership numbers and recurring revenue.
Additionally, Plus Fitness’s efficient operational model minimises staffing requirements and keeps running costs manageable, allowing franchise owners to focus on customer satisfaction and business growth.
Summary
Starting a Plus Fitness franchise in Australia presents a rewarding opportunity for entrepreneurs who are passionate about health, fitness, and business success. With a franchise investment ranging from $350,000 to $550,000 AUD, franchisees gain access to a proven system, strong brand recognition, and ongoing operational support.
As the demand for accessible fitness options continues to rise, Plus Fitness stands out as a trusted and affordable choice for both members and business owners alike. For those seeking a balance between profitability, community involvement, and a growing market, joining the Plus Fitness network could be the perfect move toward a successful and sustainable business venture.
