Roll’d is one of Australia’s most successful Vietnamese-inspired fast-casual dining brands, offering fresh, healthy, and flavour-packed meals that reflect the vibrant culture of Vietnam. Known for its signature rice paper rolls, bánh mì, and pho, Roll’d has quickly become a go-to choice for customers seeking quick, nutritious, and affordable food options. Since its founding, the brand has grown rapidly across the country, establishing a strong reputation for both quality and innovation.
For those interested in joining this popular and growing network, the cost to start a Roll’d franchise typically ranges from $400,000 to $550,000 AUD plus GST, depending on factors such as location, store size, and setup requirements.
The Roll’d Story
Roll’d was created to bring the flavours of authentic Vietnamese street food to the Australian dining scene. The brand’s concept focuses on serving traditional dishes with a modern twist, making Vietnamese cuisine accessible to everyone while maintaining its authenticity. Its menu is designed to offer fresh ingredients, fast service, and a healthy alternative to typical takeaway options.
Over the years, Roll’d has built a loyal customer base by combining great-tasting food with a welcoming and contemporary atmosphere. The brand’s emphasis on family, culture, and connection is reflected in both its menu and service style. With stores operating across major cities and regional areas, Roll’d has established itself as a leading player in Australia’s quick-service restaurant industry.
The Franchise Opportunity
Becoming a Roll’d franchise owner offers entrepreneurs the chance to be part of a well-established and forward-thinking food brand. The company’s franchise model is designed to provide strong support, clear systems, and a proven business structure that helps franchisees succeed.
The franchise investment ranges from $400,000 to $550,000 AUD plus GST, depending on several factors. These may include the location of the store, the size of the site, fit-out costs, and any additional design or equipment requirements. Stores in high-traffic shopping centres or urban areas may have higher setup costs, while smaller locations in suburban or regional areas may be more affordable.
Roll’d assists franchisees with every step of the process, including site selection, lease negotiation, store design, and staff training. This comprehensive support helps ensure that each new store meets the brand’s high standards and delivers a consistent customer experience across the network.
Why Choose Roll’d
Roll’d stands out from many other fast-casual dining options because of its strong brand identity, health-focused menu, and efficient service model. Customers are drawn to the brand’s commitment to freshness and flavour, with meals that can be enjoyed on the go or in-store. This combination of convenience and quality has helped Roll’d thrive in a competitive market.
For franchise owners, joining Roll’d means benefiting from an established reputation and customer base. The brand’s national presence and marketing campaigns help attract new customers, while its strong operational systems simplify day-to-day management. Franchisees also gain access to supplier relationships, product development support, and ongoing training programs that help them stay ahead of market trends.
The growing popularity of Asian cuisine in Australia also contributes to Roll’d’s success. Vietnamese food, in particular, is widely appreciated for being fresh, healthy, and flavourful — qualities that align well with modern consumer preferences. This demand helps keep customer traffic strong and consistent, providing a solid foundation for business growth.
The Franchise Experience
Roll’d’s franchise system is designed for motivated individuals who are passionate about food, people, and delivering excellent service. While prior experience in the hospitality industry can be helpful, it’s not essential. Roll’d provides comprehensive training that covers everything from store operations and food preparation to customer service and management.
Franchise owners also receive ongoing business support, including marketing assistance, supply chain management, and operational updates. This ensures that each store maintains the quality and consistency that customers expect from the Roll’d brand.
Owning a Roll’d franchise also offers the satisfaction of running a business that promotes healthy eating and cultural appreciation. The brand’s values of family, teamwork, and authenticity make it a rewarding opportunity for those who want to build a business that makes a positive impact on the community.
Summary
Starting a Roll’d franchise in Australia offers entrepreneurs an exciting opportunity to join a fast-growing, innovative, and customer-loved brand. With an investment that ranges from $400,000 to $550,000 AUD plus GST, franchise owners gain access to a proven business model, comprehensive support, and a strong brand identity.
For those passionate about food, culture, and community, Roll’d provides the ideal balance of profitability, purpose, and growth potential. By joining the Roll’d family, you’re not just opening a restaurant — you’re becoming part of a movement that celebrates flavour, health, and connection in every meal served across Australia.
